Case Study
How Smart Teams Get Stuck in Their Own Patterns
The New Juniper article image
Interview
It's Nearly Impossible To Read The Label On The Jar You're Sitting In
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Helping EdTech leaders see the ONE pattern keeping them stuck.

Growing fast but everything feels chaotic? Hitting a plateau despite trying everything? I'll help you read the label on your jar.

Focus your energy on what actually moves the needle.

—Starting with weekly actionable insights.

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what keeps you
up at night?
Founder Chris D.
Introduction by
—
Chris Davis,
Founder & Principal

As an EdTech leader, you’re too close to things. It’s like trying to read the label on the jar you’re sitting in while other companies seem to zoom by.
This isn't a flaw—it's what happens when the patterns that got you here won't get you to the next level.
This isn’t about working harder or faster. It’s about stepping back to see your business with fresh eyes to focus your talent and energy on what actually matters. And we typically see blind spots in these areas:

01—
EXECUTIVE
ISOLATION

Making critical decisions in a vacuum

‍(lonely at the top)

Making critical decisions in a vacuum(lonely at the top)

—— You're not lacking options—you're drowning in them. You've had success, yet you've outgrown your current decision-making framework and haven't developed new ones yet. When executives can finally see their patterns clearly, one choice typically becomes obvious while others fade into the background.

abstract positioning target
abstract positioning target

Getting your numbers to make sense(performance)

—— You're not lacking options. You're drowning in them. You've had success, yet you've outgrown your current decision-making framework and haven't developed new ones yet. When executives can finally see their patterns clearly, one choice typically becomes obvious while others fade into the background.

02—
Over
thinking

Too much data, not enough insight

‍(analysis paralysis)

Too much data, not enough insight(analysis paralysis)

—— You know something's off but can't pinpoint exactly what, so you keep collecting more data hoping it will become obvious. You're likely tracking several numbers, yet only 3-5 typically predict success. What executives discover is that when you can finally see which metrics actually matter, the rest becomes noise you can confidently ignore.

abstract performance piano keys
abstract performance piano keysabstract performance piano keys

Standing out in the crowd(Brand differentiation)

—— You know something's off but can't pinpoint exactly what, so you keep collecting more data hoping it will become obvious. You're likely tracking several numbers, yet only 3-5 typically predict success. What executives discover is that when you can finally see which metrics actually matter, the rest becomes noise you can confidently ignore.

03—
Strategy misALIGn
MENT

03—
Strategy
misALIGnMENT

Working hard but not moving forward

‍(out of sync)

Working hard but not moving forward(out of sync)

—— Your team is executing flawlessly, but you're still not hitting the target. Everyone's busy, yet initiatives feel scattered, and you're starting to wonder if you're solving the wrong problems entirely. When teams can finally see the same patterns clearly, the scattered feeling and frustration tends to dissolve naturally.

abstract alignment
abstract alignmentabstract alignment

Getting business and creative strategy on the same page(Alignment)

—— Your team is executing flawlessly, but you're still not hitting the target. Everyone's busy, yet initiatives feel scattered, and you're starting to wonder if you're solving the wrong problems entirely. When teams can finally see the same patterns clearly, the scattered feeling and frustration tends to dissolve naturally.

Recent insight
& projects

How Smart Teams Get Stuck in Their Own Patterns

After three years of development, WriteRightNow was fundamentally broken. Teachers couldn't sign up. The interface was confusing. The value proposition was buried under features nobody understood. Despite months of "fixes" and additional features, the team was stuck in an execution spiral—working harder but getting further from a viable product.

Even smart teams fall into this classic trap: when you're deep into execution, you work harder on patterns that aren't working. And it's nearly impossible to step back to read the label on your own jar.

But then the University of Oregon research team saw their pattern. When they uncomfortably watched teachers struggle with their product, everything became visible. Breakthrough followed naturally—5,000+ teachers adopted the platform in six months, 400% above target.

view case study
The New Juniper article image
Interview

It's Nearly Impossible To Read The Label On The Jar You're Sitting In

As an EdTech leader, you're too close to see the patterns keeping you stuck. And it's nearly impossible to read the label of the jar you're in on your own—even with smart teams, proven solutions, and years of success behind you.

You're not broken. This isn't a flaw. The roadblocks you're experiencing—growth plateaus, decision paralysis, scattered team energy—it's what happens when the patterns that got you here won't get you to the next level.

Founder and Principal, Chris Davis, walks through his approach to serve the needs and values of the Edtech market.

Read the full story here.

“It was an absolute pleasure to work with you! Your insight and guidance are going to save us significant development time and result in a high-quality product.“
Aaron G.
DIRECTOR OF TECHNOLOGY DEVELOPMENT — UNIVERSITY OF OREGON, BRT