Juniper remains intentionally small, and we work hard to keep it that way.
This allows us to go deep on one thing—helping you see what needs to happen and what doesn't.
We ask the questions others avoid—helping you think out loud to say what you already sense is true.
It sticks because it's real.
We don't claim to be everything to everyone. This focus on EdTech leaders keeps us close enough to your world, yet far enough away to see what you can't.
leadership
I started Juniper because: I've been stuck—sometimes for years—and I know what that costs. You can skip that part.
My journey working with startups and established companies led me to three hard-won realizations:
- Leadership requires honest self-reflection: which means our conversations will occasionally challenge comfortable assumptions. That discomfort usually comes right before you see the real problem. And once you see it, you're left with the choice to stay put or act.
- You need to build the right foundation, or tear it down and build it right to begin with: sometimes what you've built was never meant for where you're actually going. You’re building a cathedral, hopefully. That takes humility and the willingness to serve something larger than your own legacy.
- Aimlessness and anxiety are linked: the challenge isn't usually a lack of options—it's having too many. That's paralyzing. The way through is to work on the one thing that's most in your way, and nothing else.
These lessons inspired me to build something different—a purposefully small advisory firm for EdTech leaders feeling stuck, unable to read their own label. This collaborative process isn't always comfortable, but I've found it's how lasting change happens. Change that you'll own completely.
Our
Process
Our strategy in a nutshell —
Listen to your story.
Listen to your full story.
Listen to your full story first.
Then, we ask questions. We pull on the threads that seem to matter until something surfaces that you can't unsee. When you finally see the pattern clearly, you'll know what needs to happen.
Our expertise focuses on three key areas:
Executive Isolation
You're not lacking options—you're drowning in them. When executives can finally see their patterns clearly, one choice typically becomes obvious while others fade into the background.
Overthinking
You're likely tracking several numbers, yet only 3-5 typically predict success. What executives discover is that when you can finally see which metrics actually matter, the rest becomes noise you can confidently ignore.
Strategic Misalignment
Your team is executing flawlessly, but you're still not hitting the target. When teams can finally see the same patterns clearly, the scattered feeling and frustration tends to dissolve naturally.
Who we
Work with
Our specialized approach means we say no more often than we say yes. We like to be as open about that from the outset. Here's who we're built for...and who we're not.
Buyer
You’re typically a Founder, President, CEO, or Principal of a mission-based EdTech company. While we may occasionally pull in key team members in discussions, our primary relationship is with you, the executive decision-maker.
Challenges
You're likely suspect that what you're doing now just isn't working, adding features that just aren't landing, revenue that isn't matching the effort it's taking to market to multiple audiences. Each is a signal there's a deeper pattern with potential for a significant breakthrough.
Growth Stage
You've moved past the early startup phase and have an established product or service with initial traction. You see the advantage in an outside perspective but you'd like to start focused before committing to a comprehensive overhaul. 1:1 Clarity Session and Performance Diagnostic are typically a better starting point if you're not sure where you need a new perspective and want to start small, while Business Deep Dive is typically a better fit if you already know something needs to change.
Location
While most of our clients are based in North America, we work globally. Our process is designed for remote collaboration. Business principles are universal; each company’s challenges are unique.
Size
We typically work with companies with 5-50+ employees or those classified as small or midsize. If you only have five employees, we can help you at your current stage and tell you what is coming next. If you have twenty-five people, we know your unique issues. We even know when it’s time to downsize and get some of your life back.
Mindset
You’re ready to dive in; open to having your assumptions challenged, though likely testing each piece rather than accepting it blindly. You are prepared to be engaged from the beginning, listening and reading with intense focus, and ready to implement with conviction…and a little bit of terror.
Scope of Engagement
Our lead offering starts at $25,000. We also have offers starting at $2500 for a focused starting point. All engagements are prepaid. We don’t offer discounts. For Business Deep Dive graduates who want the strategic direction carried into execution without handing it off to an agency that wasn't in the room, this typically ranges from $50,000 to $125,000+, executed in phases.
The newsletter for when you know something needs to change.
You'll get an outside perspective on the patterns keeping EdTech leaders stuck. Every other Tuesday.